We build brands to make a difference in culture.
CASE STUDY
Bridgetown Roti
In March 2020, when most things came to a standstill due to COVID-19 including LA’s busy hospitality industry, Chef Rashida transitioned her years of culinary experience into a Caribbean food pop-up business. Rashida decided she would sell patties from the front of her home with the help of her wife, Shanika. After the chef figured the home pop-up concept could work in her favor, given there's no need for a large team of employees or leases. Word spread across Los Angeles of the unique and flavorful dishes coming out of a little house in Boyle Heights. Pre-orders went live, items sold out, and suddenly there was more demand. She received a Discover grant, moved into a commissary kitchen in the Arts District called Crafted Kitchen, and slowly started growing the Bridgetown Roti team.



